Should the UK & EU try to emulate US Tech? — The light of the golden hour was beginning to fade as I stood in a hotel garden on the outskirts of Madrid, conversing with a senior manager who exceeded my pay grade by a rough factor of five. I sipped cold Heineken and pounded crackers and cheese, desperately trying to…

And why they do it alone — I’m a bit of a crier. Always have been. I cried just the other week. I was watching the finale of the latest season of Last Chance U (spoiler alert). I’d spent eight episodes getting to know the troubled, sometimes traumatized, but infinitely likable young East Los Angeles College athletes…

How can anyone view the democratization of cinema as the death of it? — Susan Sontag opens her seminal essay On Photography by describing how the field industrialized throughout the twentieth century. She comments on its transition from a niche practice into something with wide-spread artistic merit, making the point that: “Since there were no professional photographers, there could be no amateurs either, and…

You’re not fooling me you multi-hyphenate flimflammer — This article has some overlapping themes with one of my previous pieces — but LinkedIn has triggered me again, so here we are. If you — like me — spend a lot of time browsing LinkedIn, you’ll have encountered a fair share of self-proclaimed ‘technology leaders’. Whether they’re a connection…

Anthony Joshua cruising around North London isn’t going to convince me that Google is a friend to the local economy — 2020 for local businesses has, unsurprisingly, been the socio-economic equivalent of catching the coronavirus. Their oxygen supply — the high street punter — has been severely restricted. …

Why this line is becoming less acceptable in the Marketing space — So you’re an in-betweener; working a Technical Marketing role, as some sort of Digital Analyst or maybe you’re a Sales Engineer — emphasis on the Sales. A new, collaborative project has just crossed your desk — perhaps you need to get a product demo ready for a sales pitch, or…

How the freemium model can work against your brand — Product-Led Growth is one of the hottest trends on the marketing block right now. It’s an approach that places your product front & centre of your go-to-market strategy; it becomes the driving force in acquiring and — more importantly — maintaining a passionate pool of sales prospects. This flips the…

Why Best-of-Breed is the Right Choice for your Marketing Technology Portfolio — It’s a question that’s dogged the technology world since the Big Tech explosion of the early nineties, following the dot-com collapse of the noughties, through to Steve Jobs climbing onto that famous San Francisco stage and presenting a revolutionary smartphone — a device on which developers would eventually be forced…

This is part IV of a IV part series. Click here for Part I & Part II & part III. Britain joined the European Economic Community (as it was known in 1973) the lame horse of Europe in a race dominated by France, West Germany and Italy — countries which…