Picture this: it’s the mid-2000s.
You’re listening to some R&B on your iPod nano as you walk home from the mall— you’ve just hit up Abercrombie & Fitch and copped a sweet polo that’ll help you flaunt your freshly-healed tribal tattoo.
Suddenly, there’s a buzz in your pocket — you pull out your first ever touch screen phone (it accidentally unlocked already because the technology isn’t quite there yet) and see that you’ve been sent an SMS notification from the hottest social media platform in the valley, facebook.
Your friend Dave just poked you. Classic Dave.
All is right in…
2020 for local businesses has, unsurprisingly, been the socio-economic equivalent of catching the coronavirus.
Their oxygen supply — the high street punter — has been severely restricted. The hastily implemented, often unclear trading restrictions imposed on them in the name of ‘stopping the spread’ could be considered a dereliction of care, however justified they may be.
For many, the case could be lethal; London’s thoroughfares are blighted with gutted retail space and protruding For Let signs — these are the first victims.
So you’re an in-betweener; working a Technical Marketing role, as some sort of Digital Analyst or maybe you’re a Sales Engineer — emphasis on the Sales.
A new, collaborative project has just crossed your desk — perhaps you need to get a product demo ready for a sales pitch, or you’re implementing a new tool that’s going to help augment your content strategy.
Working alongside you on this project are numerous other individuals — adults, if you will — all with impressive CVs built on multiple-years worth of experience in the tech industry.
You’re divvying up the work — your…
Product-Led Growth is one of the hottest marketing trends on the block right now.
It’s an approach that places your product front & centre of your go-to-market strategy; it becomes the driving force in acquiring and — more importantly — maintaining a passionate pool of sales prospects.
This flips the traditional paradigm on its head — the product does all the talking (so to speak) whereas Sales & Marketing take on more of a supporting role.
It’s easy to understand why this technique is seeing such widespread adoption; finding the right Sales and Marketing procedures for your organization can sometimes…
It’s a question that’s dogged the technology world since the Big Tech explosion of the early nineties, following the dot-com collapse of the noughties, through to Steve Jobs climbing onto that famous San Francisco stage and presenting a revolutionary smartphone — a device on which developers would eventually be forced into hiding key features disguised as flashlight apps.
Britain joined the European Economic Community (as it was known in 1973) the lame horse of Europe in a race dominated by France, West Germany and Italy — countries which had to rebuild after continental Europe was ravaged by war.
Innovation and industry were given space to flourish upon the corpse of the old world; in the intervening years from the EECs inception, gross domestic product per capita rose 95% in those three countries as opposed to 50% in Britain.
The King energy is the representation of divinity on earth, a spirit we embody in our strive to bring a defined order to the confines of our kingdom i.e. our lives.
Quick to praise and slow to scorn, a King imbues a spirit of free flowing generosity, but more than anything they acknowledges true worth; filling the existential holes we burrow when we ask questions of ourselves like “What is my value?” or “Am I worthy?”.
Through the acknowledgement of this…
Spits Jehst, a prominent UK rapper, on his track aptly titled ‘England’; a tune taking aim at the British institutions which constructed many of the issues the country faces today. The venom with which he lyrically dismantles these establishments is captivating, and he manages to do so whilst addressing the brunt of the problems endured by British society.
He touches on many subjects…
This is part II of a IV part series. Click here for Part I.
I think I’m quite British. I’ve been told as much.
I’m actually a foreigner; I was born on American soil, in the great state of Minnesota (go Vikings!) the son of a British mother and a Kiwi father.
I lived there for the first four years of my life before moving to south west London.
It is because of my joint US-UK citizenship and my paternal Kiwi connections, I get the great pleasure of appearing mildly interesting when asked “Where are you from?”
The fact of…
This is Part II of a IV part series. For Part I click here.
So having now shone a light on our omnipotent inner dragon through a surface level psychological, philosophical and spiritual analysis, I believe the onus is on me to explore a methodology of healthy relation.
Before I can do this however, I believe it’s necessary to delve into a final school of thought; that of sociology and the warping impact of the modern world.
Only after this final reflection do I feel we’ll have the appropriate context to truly understand how we, as individuals and collectively, can…
I'm a perfectionist with realistic expectations, a recovering Sales Engineer turned Product Marketer, and I'm trying to be more cynical about being cynical.